You can no longer afford to ignore the power of Instagram’s platform. People want to see things rather than read about them. How did it jump by an extra 100 million users in under five months? Between April and September, it saw the addition of 100 million new users. In fact, Instagram closed 2017 with 800 million users. It’s safe to say that visual content drives engagement harder (and faster) than any other form of digital content.Īnd it’s for this reason that Instagram continues to rise faster in popularity over any other social platform. Visual content is dominating the social media landscape.Īdweek cited a study last year with a sample size of 300 marketers, where 53% of participants indicated 91-100% of their published content as visual content.
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